Microsoft today announced that Emirates Airline has chosen Microsoft Advertising for a large-scale advertising campaign that spans 25 markets and runs across services including MSN, Xbox, Windows 8 and Skype on four different screens (PC, TV, tablet and mobile). Read the full press release below. LONDON — April 16, 2014 — Microsoft Advertising announced Tuesday that it has been chosen by Emirates Airline and its media agency Havas Media Group as one of the key partners for its global brand campaign. The large-scale campaign spans 25 markets and runs across services including MSN, Xbox, Windows 8 and Skype on four different screens (PC, TV, tablet and mobile). The campaign aims to raise brand awareness among a target audience of football fans by driving views of the hero video — created by BBDO — featuring footballing legends Cristiano Ronaldo and Pele aboard Emirates’ flagship aircraft, the Airbus A380. This new campaign, which launched on March 28 at an event in Madrid and will run until April 21, leverages a variety of...

The rest of the story...
Microsoft News