Brian_Honigman is a marketing consultant, a_professional speaker_and a_freelance writer. This article originally_appeared on the Adknowledge blog. It’s a misconception among advertisers and media buyers alike that they should be targeting different audience segments when using the advanced targeting features available from the Facebook platform. In actuality, it’s important to target the various personas of your audience online, as opposed to generic segments._By targeting these personas, your ads are more likely to convert since they are more aligned with the interests of the Facebook user in the funnel. Use data from your analytics to understand what types of personas are typically...

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