Ad buyers are only starting to wake up to the ability to provide contextualized experiences in mobile. They probably need new metrics for success, too.
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The rest of the story
VentureBeat.com
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Precious ‘moments’ could make mobile ads stand out
Ad buyers are only starting to wake up to the ability to provide contextualized experiences in mobile. They probably need new metrics for success, too.
-->
The rest of the story
VentureBeat.com
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