Rahul Varshneya is the co-founder of_Arkenea Technologies_and a mobile strategy advisor. He can be contacted via Twitter_@rahulvarshneya. Ever noticed that whenever Facebook implements a new design change on their website, just how many people crib and rant about the change? Most people are habituated in the way they use products and services and any change, even the slightest brings about a sudden reaction of resistance. When you introduce your new path-breaking, never been done before idea to these people, would you expect a different response? When you’re talking to people about your ideas, you’re typically looking for a positive response...

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