SHIFT, a cloud-based social media marketing service,_has officially launched its new self-service tool for advertising on Twitter. The new version offers all the features of Twitter’s ads API while also adding more granular tailored audiences and an easier way for global teams to coordinate their efforts. Previously, SHIFT’s product bundled together Facebook and Twitter advertising into a single tab on its SaaS solution. However, the startup found that its clients wanted to take separate approaches to_each network. While advertisers can always head directly to Twitter to set up their ads, SHIFT’s platform offers several advantages. It allows individuals from multiple...

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