The ‘second screen’ social TV app market was full of promise a couple of years ago, but previously hot contenders have struggled and folded, or – as with GetGlue and i.TV,_merged and relaunched. We haven’t heard much from once-hyped Zeebox of late, and it turns out that was for good reason; it’s been planning a relaunch of its own. From today, the Zeebox name is no more. Instead the startup has pivoted to become Beamly, a ‘social network for TV’ aimed at women under the age of 35. The new apps and website allow users to follow shows and stars...

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