This post originally appeared on the Buffer blog. Subway has_this sandwich with Fritos on it. I know this because their commercials play constantly on my TV and computer such that I nearly have the ads memorized. Every time their commercial airs, Subway is flirting with the fine art of frequency. How often is too often to_share with your audience? Social media marketers_face the same dilemma. We want to connect with followers without driving them away. We aim for the_perfect balance of sharing and listening. I end up guessing a lot,_trying and testing new variations_on how often I should post. If...

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