Homejoy, the service for booking a domestic cleaner in a click of a button, has launched in London today. First available in the US and Canada and fresh off the back of a $38 million round of funding back in December, Homejoy’s platform is now allowing Londoners to book a cleaner for £13 per hour. Rather than employ cleaners itself (which would put it more in the realm of a cleaning company than a tech startup) Homejoy uses a network of contractors. “They’re typically individual businesses that are starting out, or [existing ones where] we help supplement their book of...

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