Since we seem to live in a graphical world.
Here, (LINK) Julie Simon-Dronet makes a disconnected leap in that she asks "Have you heard of the Ragin' Cajuns?" the leap is in trying to connect "heard of" with 'visually recognizable' logo.
I just feel that hearing of something and really knowing what it actually is and/or who it is connected with are 2 different things.
jmo