George Deeb is the Managing Partner at Chicago-based_Red Rocket Ventures, a startup consulting and financial advisory firm based in Chicago. Webster’s Dictionary defines a competitor as “one buying and selling goods or services in the same market as another.” Pretty self explanatory at the high level – yet many executives fail to properly assess their full competitive set. Here’s the best way for you to not miss any competitor that could get between you and your goals. Study industry associations, search engines and startup databases I typically start with high level industry research. Find the major trade association in your...

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