Rakuten is furthering its international reach by partnering with_First National Bank of Omaha to launch its first credit card in the US. The initiative is the first banking move that the company has made outside of its native Japan, where — aside from being the dominant e-commerce player — it counts financial services among its other businesses. The company — which recorded over $5 billion in revenue_during 2013 –_says that the_Rakuten Rewards MasterCard, as the US card will be called, is part of a “global growth strategy” to expand its Japanese banking service worldwide, though, at this point, there are...

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