Daniel Glickman is CMO of_PowToon, an animated videos & presentations platform. In this brilliant digital era, consumers are watching more videos now than ever – in fact by 2016, the number of people who watch online videos is expected to reach 1.5 billion. Standing out in the crowd is remarkably difficult and growing harder by the minute. Analyzing data of 2 million videos created in a well-known platform, here are 3 facts that you need to know about using Videos to generate conversions in your landing page. Fact #1: Landing pages with video are likely to convert You did your...

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