Commenting platform_Disqus_has launched a new advertising product called Sponsored Comments, letting publishers and brands reach a targeted audience on sites surrounding specific topics — and in particular those who are engaged enough to scroll down to the comments section. The idea of Sponsored Comments stemmed from Featured Comments, which Disqus introduced a month ago. Sponsored Comments appear above the discussion thread so they won’t interrupt the conversation, and Disqus says that to protect user experience, it has a team ensuring the quality of these paid-for comments. Originally framed as a commenting service, Disqus has evolved to become a community supporting_more...

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