Nathan Parcells is co-founder and CMO of_InternMatch, an online platform connecting the best intern candidates and employers. Connect with Nathan and InternMatch on_Facebook,_LinkedIn, and_Twitter. Transforming your passionate customers into your company’s marketing team might sound crazy, but just might work — especially when those customers happen to be students with a captive campus audience. More and more companies are embracing_brand_ambassador_and campus_ambassador_programs in order to get the word out about their product or service. With social media marketing taking off, it only makes sense to get your best customers chatting in-person and over social channels. After all, a 2013 study found_79...

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