Visuals are an essential aspect of your marketing campaigns, especially when it comes to your email messaging on behalf of your organization since_40 percent of people respond better to visual information over plain text. Since visuals are an important factor in the success of your email marketing efforts, it’s helpful to continually A/B test your creative to understand what resonates more effectively with your audience. Why start with A/B testing your creative? Testing the types of buttons, images, headers, product photos and other visuals will benefit your email campaigns in the long-term, since you’ll no longer need to rely on...

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