Yahoo has changed significantly since Marissa Mayer took over the company. _In fact before she became CEO, former Microsoft CEO Steve Ballmer had a deal with then interim CEO Ross Levinsohn wherein Yahoo would turn over its entire search business — patents and all — in exchange for Microsoft’s large online media property, MSN.com, and long-term, guaranteed cash payments. _Within 24 hours of hearing the deal Mayer killed it and fired the executive who had spent months negotiating it. _ A few months later rumors came about that Mayer had met with Facebook COO Sheryl Sandberg to discuss the possibility of partnering to create a search engine. Some time later_Mayer tried to slow the rollout of its search deal with Microsoft._ Court filings showed Mayer questioned Microsoft’s commitment. _A U.S. judge ended up ruling that Yahoo must adopt Microsoft’s search technology in Taiwan and Hong Kong under their partnership. _Mayer has continued to look for loopholes and recently announced a partnership with Yelp for local search. _Microsoft countered with a...
The rest of the story...
Microsoft News