Everyone knows it isn’t easy for women to buy the perfect shoes that they really love, especially when they have to select from pre-designed ones. Whatever happened to being unique? In response to this, Indonesian investor and entrepreneur Aryo P._Ariotedjo has harnessed the power of the Internet to come up with Project Shoe, an e-commerce platform for building customizable women shoes. Basically, all you need to do is choose your base model, customize the shape and textile of your shoe’s toe, heel, back, platform, add any decorations you want, select your size — then add to the cart and you’re...

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