UL's brand Always Gets Noticed

[BabbForHeisman]

_ That is a good article, except for 4 things. (1) There is little connection between Ragin Cajuns and UL. The term Ragin Cajuns is applied by the national media to anyone from Louisiana. _

Agreed. Here in Houston, Ragin' Cajuns is a restaurant. Almost every time I wear a shirt that says just "Ragin' Cajuns" on it, I get asked if I work at the restaurant.

How long has Julie Dronet been on the job? Maybe its just me, but it seems like UL is one of the most poorly marketed universities of its caliber in the region. I'm not claiming I could do better, but if it looks like a duck and quacks like a duck, it might be a duck.

[MetryCajun]

I will add my 2 cents. Ragin Cajuns and UL are not connected well enough. My son wears a Jake D Cajuns jersey here in NOLA. Several people have asked him and myself if he goes to Country Day. People I have met outside the south have heard of Ragin Cajuns but never heard of UL. Some even connect Ragin Cajuns to LSU!

As for the pepper, I would think it is going nowhere. It is our best selling hat and is the first choice of national vendors catering to Universities.

[Sanchez]

As for the pepper, I would think it is going nowhere. It is our best selling hat and is the first choice of national vendors catering to Universities. _

Once upon a time the Ford Edsel was the second most successful car launch of all time. Being number one in your corral when you offer little else of value is not anything to brag about. What ever happened to the Cypress swamp bull gator push? I liked that idea.

[zephyr]

_ does this mean that UL can no longer blame LSU for their lack of success? that has always seemed to be a popular reason on why UL's athletic teams have losing seasons, good thing the cajuns have softball! _

We do not blame LSU for our lack of success. Because we dislike what the university stands for especially its in-state politics, doesn't mean that we blame them for having a sorry football program. Our administration should take full responsibility. However, as an LSU fan, if you choose to keep your head buried in the sand as to how LSU and many of its past alumni control the university system in this state, you need not post any longer as you simply won't understand where the hatred comes from.

[UL_Cajuns]

When Academy opened up in Alexandria, they had plenty UL hats and shirts. Now you can't find a UL cap or shirt in the Alexandria Academy. We have been replaced with a little LA Tech and of course Plenty LSU stuff.

Lets see: UL is an hour away from Alexandria, LA Tech is 2 hours away from Alexandria.

Im sure many of you will reply with who cares about Alexandria, but it really is a market that has been un tapped except by LSU.

I would like to see UL recruit students more in Central Louisiana. People barely know UL exist around here.
Please hold the who cares about Alexandria comments.

[beavis11]

I thought Alexandria was in Arkansas. As you know, anything above Ville Platte should just be considered Arkansas

[AstroCajun]

You shouldn't have taken the bait. No one said anything remotely similar to what he was saying. Some people like to keep the animosity up.

Don't waste energy hating on State, especially when apathy works much better.

[Zeebart21]

_ You shouldn't have taken the bait. No one said anything remotely similar to what he was saying. Some people like to keep the animosity up.

Don't waste energy hating on State, especially when apathy works much better. _

For some reason bstock is a UL softball fan, but not much else. Maybe he has a sister, daughter, girlfriend that plays here? It crushes him that she isnt playing with the dudes in BR. too bad.

[ULtimateCajun]

When I go to the beach in Destin or Gulf Shores I always bring my UL gear. When I wear a UL hat people ask what school it is, I say "U. Louisiana", and they say "oh U. of Lafayette", I quickly say no. I wear my Ragin Cajuns shirt and I have to explain to them what a ragin cajun is and that we are the school with the pepper. Look I know it's a tough job to sell or pitch or market something regionally and nationally. But for gods sake, if you have 3 different names, 2 different mascots, and no merchandise to sell, you are giving yourself an uphill battle before you even get out of the gate. I understand that you want to control what merchandise is sold and control public perception in a marketing sense of the University. But you've got to get the name out there, you've got to get your product out there. When you make it so hard to get things your going to lose people. 1. Push our product. Tell anyone and everyone that has an ear. 2. Choose the name-Figure once and for all if it's UL-Lafayette, UL, or ULL, then send a memo to all major and minor news/broadcast outlets that we should be called _____ on TV/print. 3. Don't make it so hard for vendors to sell the merchandise. Don't make a mom and pop shop buy bulk merchandise when they don't need it/can't afford to stock it. 4. Phase out the pepper. Do it yesterday. This a Major University, use the brain power to develop a mascot/logo that is closer associated to Ragin Cajuns. Ragin Cajuns is one of if not the most unique nickname in college sports. Use that as a marketing tool.

I'm just saying.

[good2geaux]

Putting a little shine on your tenure, Comrade?



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