Patrice Francois is co-founder and associate director at Digimind, one of the fastest growing companies in the field of social media monitoring software. The Internet has rewritten the rules for what can be viewed as fact versus fiction. From fake online reviews to inaccurate media articles, it’s impossible to truly know what online information is real and what is fabricated._The same holds true for the voices of online audiences, whether it’s a tweet, a comment on an article or a blog post. In an attempt to eradicate the mystery, it was recently reported that European scientists are developing a “social...

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