Rahul Varshneya is the co-founder of_Arkenea Technologies_and a mobile strategy advisor. He can be contacted via Twitter_@rahulvarshneya. If you’re looking for a startup idea, most entrepreneurs will advise you to look at problems – ones that you can solve creatively and most effectively. A problem so pressing that people would give an arm and a leg to use your solution. While for some it seems rather easy to realize what a problem is – and most often it’s one of their own – for a larger set, getting to a problem worth solving itself is the problem. So what do...

This story continues at The Next Web