Adobe is stepping deeper into mobile marketing as it unveiled today a series of refreshed services to help companies create, manage and deliver personalized app experiences to their customers in real-time — all via its single platform for marketers: Adobe Marketing Cloud. The new offerings in Adobe Mobile Services 2.0 include: Adobe Expe_ri_ence Man_ager apps for mar_keters; Phone_Gap Enter_prise for devel_op_ers: Developers can build apps across platforms and support third-party integrations, while_marketers can update the app content across different platforms, optimize the app post-launch and manage app reviews without having app development skills._ Measurement of mobile marketing campaigns: Marketers can...

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