SumAll’s data-driven decision making tool for marketers now has two new features designed to increase brand engagement via social channels. The first is ‘Throwback Thursday’, which allows users to_automatically republish a post from one year ago_on Facebook “in order to maximize popular content”. The second is called ‘Auto-thanks’ and does as its name suggests – sending an auto-thanks message whenever a brand’s followers comment on or Like a post on Facebook, or whenever a tweet is retweeted on Twitter. These can be sent in public or private messages._Both features are live now and accessible through the “list view” tool in...

This story continues at The Next Web