Now that is very true. lol!
From what I see in the media guides and at the athletic site and stadium etc., the U has really come around to using "University of Louisiana", "Lousiana" and "UL" but they do also use "Lousiana-Lafayette" - maybe in case they ever have to explain it all.
But, you really don't see "ULL" being used (sure somebody might trip up and use but that's the exception). I did notice it shows up in a couple of ads in the new football programs.
I cannot address what google or yahoo do and I do no know if there is anything we can do to address that directly. I feel pretty certain if we put our foot down with the SBC, things would change there.
All in all, it is very obvious which direction we are moving in.