If video is hard news then slow motion video (slo-mo) is the op-ed page. Slo-mo is a special effects technique in which the action_appears to be happening slower than its normal speed. Often used to lend versatility to a project, slo-mo can make the output more cinematic and artistic, add emphasis, ramp up anticipation, and focus viewers on the essence of a narrative. Slo-mo is a powerful tool, so use it to its best advantage—whether your video is a dramatic feature or product demo. The best way to get the most out of slow motion is to plan ahead—analyze how...

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