Last year,_Appsfire_announced_it was ditching its renowned app discovery service on_iOS_and_Android, seeking to_shift its business towards a mobile advertising solution. Following that, it unveiled URA MAKI, which it_described_as an entirely new ad experience that gives users more control over their ads. Today, Appsfire launched ‘Sashimi’ — in-stream advertising formats for mobile apps — as it takes a_deeper dive into mobile native ads. Appsfire acknowledges that in-stream mobile ads have already been done by other companies, including Facebook — but the ads are currently proprietary to them. Sashimi ads, on the other hand, are automatically generated, produced, translated and formatted into any...

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