How Does Audi Get Cool, Moneyed Young People Into A3 Sedans? Simultaneous Blowout Parties!
Audi must be especially keen on having its compact 2015 A3 sedan make a splash, because Automotive News has uncovered lengthy internal documents outlining the company’s ambitious launch plans for the car. So what is Audi’s grand scheme to pull eyeballs from the Mercedes-Benz CLA-class and BMW 2-series? Swanky parties—and lots of them. The German […]
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