HP Autonomy’s Aurasma augmented reality platform has been updated today to make it easier for users to create and share content. Among the headline features is a new Web portal for creating, launching, managing and reporting on augmented reality campaigns run on the platform – aimed at streamlining the whole process and providing a more integrated campaign overview. The update also brings the option of targeting specific content at specific demographics using Aurasma Studio, thereby allowing companies to provide different_experiences based on the location where the content is viewed. Rounding up the list of notable updates is the introduction of...

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