This is not really a surprise information. Washington Post today reported that Microsoft handed out promotional materials Thursday at CPAC, the annual conference for conservatives to promote its advertising system for targeting political ads. Microsoft runs some key web based properties like _Xbox Live, Skype, MSN and other which can be used for advertising. Microsoft is building a profile based on you and the selected ads specific to demographic categories, or to specific congressional districts will be targeted towards with the help of your profile. _The ads, which would appear on the Xbox Live dashboard and other Microsoft products, combine Microsoft user IDs and other public data to build a profile of Xbox users. Campaigns can then blast ads to selected demographic categories, or to specific congressional districts. And if the campaign brings its own list of voter e-mail addresses, Microsoft can match the additional data with individual customer accounts for even more accurate voter targeting. Microsoft is particularly aggressive in selling its ability to reach women, Latinos and millennials;...

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