Yesterday, we reported that Microsoft Windows had 2.1% of the worldwide tablet market with a total of 4 million units sold in 2013 according to Gartner. Microsoft is already working towards driving more sales volume. One such strategy is to produce low cost and high value devices. At MWC, Microsoft announced that they are reducing the hardware requirements of Windows for tablets in an effort to reduce the price of Windows tablets. Amrish Goyal, director of Windows business group in India told the following to TOI, “We are reducing our required hardware specification for Windows to bare minimum that is needed for good experience. We want to be price competitive with Android. We want to get the bill of material for Windows tablets down,” He also revealed that Microsoft will be selling tablets that cost around Rs 10,000 in the mid of 2014. “We will probably not sell a tablet for Rs 5,000. But yes, we will sell tablets with a price of around Rs 10,000 by middle of this...

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