Lamborghini Wants to Grow Lineup, Clear “Illicit” Stereotypes
Lamborghini wants to grow its supercar lineup to at least three models in the coming years to better compete with Ferrari, and the brand won’t be stopping with SUVs. Former COO Michael Lock told Car and Driver that a three-model lineup is essential for Lamborghini to build standalone dealerships in the U.S. Lock, who spoke [...]
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