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you cant sell the name ifyou are hung up on a mascot
posted via mobile device
you cant sell the name ifyou are hung up on a mascot
I don't see it as "selling" the name. I was a student in 84 when "UL" was legally approved by the board that had the authority to do so... and witnessed the state rape that followed. The name is ours... period.
The name I personally go by is an abbreviation of my middle name. I do not see thousands lining up to make sure I'm not called by that "nickname"... of which I am one of many who use it. I say this is my name and 99%, family, friends and others, use it. If someone calls me a name I don't like, I either ignore it, or I have been known to crack their jaw (bad habits die hard).
But, "selling" the name isn't the issue. It is not about what outsiders think, say, or do. It is about what "we" do. Our administration should be the first to enforce every opportunity to use "UL" or "Louisiana" up to the absolute legal edge of official requirements. Anyone wishing to align with us, the UL people, needs to know the sentiment and where it comes from. Everyone else... well, Turbine doesn't like that kind of language on here.
You're right on the money with that one.
I spoke to this subject on Scout here:http://mbd.scout.com/mb.aspx?s=345&f...&t=2186216&p=3
Scroll dowl a little.
Here ya go. I posted this towards the end of baseball season.
<< There is nothing we could do that would forward our identity as UL more than puting UL on the helmets just like we have them on the baseball caps.
The Ragin Cajuns nickname is great, but we are obsessed with it, to the point that we have almost abandoned the marketing of our university name in athletics.
For example, look at Marshall. They have a big fat M on their helmets, and you have to be standing within 2 feet of a player to be able see the word HERD on their jerseys.
Their very popular slogan is "We Are Marshall".
They have a great nickname in Thundering Herd, but they understand that the actual name of your university is way more important than a nickname.
The main reason why there is so much confusion about who we are or what exactly is our name among the general public is because WE are more confused than them.
We have the marketing of our school athletically completely backwards.
Also, when we do get it right, like with LOUISIANA on the baseball jerseys yesterday, we manage to screw that up as well. Watching on TV, you couldn't read what was on the jersey due to the silly lettering and the usage of black on red. It looked like somebody splashed a can of paint on there. It's the same problem when we wear the Ragin Cajun jerseys.
We have an out of control marketing department that is clueless as to what sells and what advances your agenda.
There is no way they test marketed this stuff. The majority of Cajun fans would never choose the flaming vegetables, flames, yellow, using 5 different colors, hotwheels, batwings, beanie caps, etc. etc.
It's all one big train wreck, and few people want to admit it. >>
To further bolster my argument, let me now if you ever see a schedule released for any sport, by any university, that lists their opponnents by just their nicknames.
You won't.
In fact, more often than not, you won't see any nicknames on most schedules.
I just remembered something else from the World Series games on TV.
I had mentioned earlier about what a waste it was to only see Ragin Cajuns every time they did a closeup of Brignac, which was quite often. No UL. No Louisiana.
It was worse than that. We had to stick that idiotic, flaming vegetable on the collar right below her neck.
Now, you people tell me, what would have been better for this university to promote right here, a flaming vegetable, or an interlocking UL?
Then, they almost showed Coach Lotief as much as Ashley. What was he wearing? A Cajuns hat with a Ragin Cajuns shirt.
Why didn't we just put Ragin Cajuns on a softball bat and beat everybody that walked into the stadium on the head with it.
Sometimes, it's almost like we just don't care what they call us.
By golly, you've got it.
Just look at the Cajuns athletic site and compare with what was there just a couple of years ago. Maybe we don't do everything some feel we need to or do everything as fast as some feel we need to but the direction in which we are headed is unmistakable.
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