Jaguar’s New Brand Ambassador, Fittingly, Is a London-Based Villain
Our advertising guru, Don Klein, believes that Jaguar’s “Rendezvous” Super Bowl commercial will have folks thinking about the brand “in a fresh, new light.” We suspect Jaguar intends that light to illuminate traits like intelligence, panache, and power, and stop customers from associating the company alongside tired British tropes like giant fuzzy hats, general stodginess, [...]
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