Tape, self-adhesive labels, Post-it notes, and masking tape all contain soft adhesives. This makes them easy to remove—a process referred to as debonding. French researchers have studied how soft adhesives work in the hope of facilitating the design of more efficient adhesives. Francois Tanguy, a researcher at ESPCI ParisTech, the School of Industrial Physics and Chemistry, in Paris, France, and colleagues have, for the first time, performed a precise analysis of the material deformation and structure during the course of debonding for several model adhesives.