NBC Olympics, a division of the NBC Sports Group today announced that Microsoft’s Windows Azure Media Services_is chosen to use to publish and stream all 98 events of the 2014 Sochi Winter Games, through Feb. 23._This_involves managing more than 1,000 hours of streaming coverage across devices. Millions of users can access live and on-demand content by using NBCOlympics.com,_free NBC Sports Live Extra app, available for iOS, Android, Windows Phone, Windows 8 and Windows RT devices. To meet those demands, Windows Azure will be “leading the way by providing end-to-end live streaming of the Winter Olympics entirely in the cloud, including encoding, transcoding and streaming, for the first time in history,” said Scott Guthrie, Microsoft corporate vice president, in a press release announcing the partnership with NBC. “We know the country will be watching, so we think it’s a great testament that NBC Olympics has chosen Microsoft as its partner for broadcasting the Games,” said Steven Martin, Windows Azure Marketing & Operations general manager. “There are literally millions of dollars at...

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