European Commission started its anti-trust investigations against Google few years back and Google tried to convince EU couple of times_with its new proposals and_failed miserably. Today, EC announced that it has obtained an improved commitments proposal from Google in the context of the ongoing antitrust investigation on online search and search advertising. In its proposal, Google has now accepted to guarantee that whenever it promotes its own specialised search services on its web page (e.g. for products, hotels, restaurants, etc.), the services of three rivals, selected through an objective method, will also be displayed in a way that is clearly visible to users and comparable to the way in which Google displays its own services. This principle will apply not only for existing specialised search services, but also to changes in the presentation of those services and for future services. Commission Vice President in charge of competition policy, Joaquín Almunia said the following regarding this issue, “My mission is to protect competition to the benefit of consumers, not competitors. I...

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