Why the Next Tiguan Is Hugely Important for VW’s Goals of World Domination
Volkswagen’s Tiguan was in trouble from the very beginning. After VW unveiled the Concept A crossover, it was widely understood that this presaged a “Golf SUV” that would be known as “Marrakesh.” Political figures and leaders in the automotive industry alike used the name. Volkswagen’s media and marketing departments had their hands full informing the [...]
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