Microsoft Allegedly Pays for Positive Xbox One Press on YouTube Videos Tagged with ‘XB1M13’

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Sony’s PS4 and Microsoft’s Xbox One are already locked in one of the biggest mainstream marketing battles in the world right now, but it appears that one of those companies may be employing some less traditional means. Theoretically, there’s no problem with that — if Microsoft wants to get

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Looking for video reviews of Microsoft's Xbox One console on YouTube? You may want to play close attention to the tags, one of which may indicate that the video you're watching is little more than a paid advertisement and not a true review. The latest rumor making the rounds is that of a stealth promotional campaign involving Microsoft and...

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A recent stealth promotional campaign to promote Microsoft Xbox by Machinima came to light few days back. As per the new promotions, Machinima video partners will get an additional $3 per thousand video views for posting videos featuring Xbox One content. Machinima’s UK community manager himself tweeted about this promotion. It was also revealed that there was similar campaign around Xbox One’s launch in November, which offered an additional $1 CPM for videos “promoting the Xbox One and its release games.” These videos should have at least 30 seconds of Xbox One game play video that mentioned the Xbox One by name and also includes tag “XB1M13″. Microsoft and Machinima have not yet commented on this stealth marketing campaign. This is not a entirely new kind of marketing strategy as lots of other companies does the same. We will come to know about more such campaigns in the near future because of this Microsoft-Machinima issue. Source:NeoGAF, Pastebin via: ArsTechnica

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Microsoft News

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It should come to no surprise to many of us that companies regularly pay off popular internet personalities and networks to positively showcase and promote their products. Now reports are suggesting that Microsoft is engaging in this sort of activity with Machinima video content partners on YouTube in order to...












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