When it comes time to hire a head of marketing, many of the tech entrepreneurs I’ve worked with and advised imagine bringing on someone who’s a master of SEO and A/B testing, who will drive millions of new visitors to their website. They may see a role for the CMO beyond this — perhaps they’ll ask their job candidates “How will YOUR marketing take advantage of big data?” (here is some guidance, by the way).

But the role of a CMO today isn’t what it used to be. So, in the New Year, if you are planning on bringing marketing talent into your startup, let me suggest you consider these two things:


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