2014 Branding Fiasco: UL-Lafayette or UL-L (SBC Reference Guide)

[basinbear]

Were the orders given when the SBC needed , the various name abbreviations and school preferences. (a side question, did both Arky State and App State go with ASU?) At least that's the impression I'm getting from looking at these emails from the C&M department leader. It's "we" did this, "we" requested that, "The University" asked, etc. Who is this "we" ? Does that include El Presidente? Or is the "we" designating his department only? Because, other than El Presidente signing off on these items and giving approval to other schools name preferences, I believe it all went down without his approval or input until it was too late to react. I think C&M got caught playing around between the NO Bowl and the holidays and the assignment, which Joe had handed off to them, was forgotten about until it was too late to change anything (Hence the UL-L requested footnote, the unlawful use of ULL, and their assumption that the SBC would well, just include Louisiana along with Ragin Cajuns when the word Mascot was uttered. Obviously Louisiana Ragin Cajuns was not submitted if it was not recognized as the chosen mascot. Someone had to F that up pretty good for it not to be recognized. I guess "we" is to blame here too.

El Presidente gets request, sends request on to C&M, C&M drops the ball, making mistake after mistake, after oversight and assumptions, SBC says where's your stuff, we're ready for approvals....El Presidente panics, says let me see what you have, we'll have to go with this and learn a lesson, C&M sends in the needed information to SBC, Everything is approved by other university prezidents, Boom, Done Deal.

While I agree there needed to be some sort of name continuity with all of the SBC schools, it screams that the school with the biggest name challenge is the school who made the biggest blunders. In news gathering, this is known as a style book.

I took the first PR 101 class offered years ago at USL. Virginia Cromwell taught the class. She had an expression, that Great Public Relations is simply the truth, well told. Seems we're getting neither....the truth or the information being well told.

El Presidente will live to fight another day. The scam C&M office will rightfully fall on the sword this time.

A little music in the background and you would have the fixins of a fine soap opera...

[CajunsHat]

How about this one...

UL^

The last digit is a caret (it's on your keyboard if you look hard enough)...

If you squint, it reads like ULA... but has more designy edge to it. If Miami can be "The U" - we can be UL^

At minimum we'd get some buzz for creativity.

I LIKE IT. haha. why the hell not huh?!

[barisaxman]

Listening to BEV--Jay is calling out the university like I've NEVER heard before!! Said this has set us back 15 years!! Not calling out T-Joe and Farmer by NAME, but you know EXACTLY who he's talking about! Wanted someone, ANYONE to come on his show--NO!!! I see pitchforks, torches and clubs in Martin Hall and Reinhardt drive coming soon.....

[bigearl]

How about this one...

UL^

The last digit is a caret (it's on your keyboard if you look hard enough)...

If you squint, it reads like ULA... but has more designy edge to it. If Miami can be "The U" - we can be UL^

At minimum we'd get some buzz for creativity.

Frickin' AWESOME... and we can change the pepper to an orange carrot!!!! I love it!!!! Oh no, we suck again!!!!

[cajunhawk]

Listening to BEV--Jay is calling out the university like I've NEVER heard before!! Said this has set us back 15 years!! Not calling out T-Joe and Farmer by NAME, but you know EXACTLY who he's talking about! Wanted someone, ANYONE to come on his show--NO!!! I see pitchforks, torches and clubs in Martin Hall and Reinhardt drive coming soon.....

Wow...for Jay to react this way...might be pretty bad.

[BlueDawg]

With all due respect, it is none of your damn business what we call ourselves, nor is it any business of Tech as a University [nor of any other University not located in Lafayette]. All you other Universities have your own issues and problems which you should be addressing rather than sticking your noses all up in our affairs.

C'mon bra...Stop being so damn sensitive, with all due respect. This is fascinating stuff. I can't believe UL is letting ULM to do this. You should check out Tiger Droppings cause there's a lot more people chiming in on that sight about this issue.

[CajunRebel]

You know, the more I look at the flag and the French spelling of University of Acadiana, the more I like it. Ragin Cajuns is Acadiana. It is not representative of the entire state. It is our French heritage. It is where we are located. It doesn't regionalize us any more than Auburn does to itself. Just what does Northwestern University mean? It's located in Chicago not the Northwest. What better describes the Ragin Cajuns than Acadiana? We are the University of Acadiana Ragin Cajuns and go by UA. Maybe we should stop this charade as the University of Louisiana which we will never achieve. We want a clear identity, change our name. I, for one, do not want to go thru another 14 years of this crap which will now be much worse as UL-L. We were so close to acceptance as Louisiana and now that ship has sailed. Just how long will this insanity continue? The problem is, we will not all agree with this, so we are back to square one. We can enjoy the thrill of a hyphenated reference forever or create our own true identity which we probably should have gone with to begin with. I love being LOUISIANA, but we lost it outside of this board or Lafayette dispite any crap that might come out of UL Marketing. Fighting it will do us no good. They screwed the pooch on this for good. Let's do something positive to get us out of this mess.

This is exactly how I feel.

When Authement changed to UL-Lafayette he was taking a gamble that we'd be able to get away with using UL and Louisiana. Well, it didn't work out that way. Every time we've pushed ahead on one front we were met with just as much pushback. Here we are 13 years later and we've made no progress from where we were in 2000. In fact, back then we could use Louisiana and UL even more liberally than we can today. And outside of Acadiana next to no one calls us UL. At this point anyone who thinks this can still be won, and by win I mean total victory where everyone calls us UL athletically and academically, isn't thinking straight.

Acadiana University sounds much better than Louisiana-Lafayette. It gets rid if the double-directional plague and cuts ties with ULM. We'll never be able to create a strong identity with our current name. You can't keep doing the same thing over and over and expect different results.

[bigearl]

Listening to BEV--Jay is calling out the university like I've NEVER heard before!! Said this has set us back 15 years!! Not calling out T-Joe and Farmer by NAME, but you know EXACTLY who he's talking about! Wanted someone, ANYONE to come on his show--NO!!! I see pitchforks, torches and clubs in Martin Hall and Reinhardt drive coming soon.....

This is Jay's baby. He started calling us Louisiana and refuses to change. I heart Jay!

[Cajunsmike]

He just said that the AD had nothing to do with the decsion. I believe he is laying responsibility towards the President.

[CajunRed]

This is exactly how I feel.

When Authement changed to UL-Lafayette he was taking a gamble that we'd be able to get away with using UL and Louisiana. Well, it didn't work out that way. Every time we've pushed ahead on one front we were met with just as much pushback. Here we are 13 years later and we've made no progress from where we were in 2000. In fact, back then we could use Louisiana and UL even more liberally than we can today. And outside of Acadiana next to no one calls us UL. At this point anyone who thinks this can still be won, and by win I mean total victory where everyone calls us UL athletically and academically, isn't thinking straight.

Acadiana University sounds much better than Louisiana-Lafayette. It gets rid if the double-directional plague and cuts ties with ULM. We'll never be able to create a strong identity with our current name. You can't keep doing the same thing over and over and expect different results.

But why even go there...AGAIN? It will NEVER happen! ACADIANA UNIVERSITY WILL NOT HAPPEN!

[cajunhawk]

He just said that the AD had nothing to do with the decsion. I believe he is laying responsibility towards the President.

Spare the rod...spoil the Farmer.

[barisaxman]

Someone just asked Jay if it was athletics or the administration that signed off--he said that the athletic director DOESN'T make those decisions!! So.....