2014 Branding Fiasco: UL-Lafayette or UL-L (SBC Reference Guide)

[BayouRichard]

One of the brilliant things Nelson Schexnayder did when he was UL AD was form a fan based committee that he met with once a month.

Most of the group became members here on RP. I was never involved.

When David Walker became AD he killed the group. Of course he had come straight from Martin Hall.

It was not formally resumed when Scott Farmer took over, but he had tutored under Davud Walker, so it wasn't surprising.

A group of this sort could aid greatly and always trumps one or two brains.

Unfortunately in the current fiasco it would have all been for naught because in this case even the Athletic Dept. was was locked out.

Yes it's unfortunate. I know them both. Team player VS individual player. We need to approach this as a team with consensus if we are going to win.

[ATXCajun]

Create a new jurisdiction. A city within our city, like College Station, Texas or State College, Pa or College Park, Md. Then you can change the city tag. Moreover, you could create the ye old college suggestion that we are the first/best/oldest/largest or whatever, even if we are not. I like Collegiate Village, La.

[Turbine]

Some people don't read the thing any more due to the repetitive and exaggerated use of UL Lafayette.

Exaggerated being the correct word

[Cajunsmike]

I still read the La Louisiane magazine. 2 students who are friends of my daughter are highlighted in the most recent issue. That does not mean I like the exaggerated use of UL Lafayette. Cali, have you told the publishers that is the reason you no longer read their magazine?

[ULGrad@HOU]

I still read the La Louisiane magazine. 2 students who are friends of my daughter are highlighted in the most recent issue. That does not mean I like the exaggerated use of UL Lafayette. Cali, have you told the publishers that is the reason you no longer read their magazine?

I still read it too, but it is bothersome to see all the UL Lafayette designations, and it is a quality magazine, but feels like it comes from outside the University and not from within.

[ULGrad@HOU]

And by the way, Turbine, this thread shows as "name matters" on the right, but still shows up when RAGE PAGE is clicked.

[Turbine]

But Jay, they failed in so many more ways than just the UL-L. This is what should have been submitted:

Official Institutional Name – University of Louisiana at Lafayette
Nickname – Ragin' Cajuns; Cajuns
Preferred Athletic Reference – Louisiana
Preferred Abbreviation (minimum two letters; maximum four letters) – LA
Prohibited References or Abbreviations – Please refer to the University's name and nickname policy. Prohibited references and abbreviations include: ULL, Lafayette, Laf., U of L, Lady Cajuns or Ragin' Cajuns (without the apostrophe).

So let me get this straight, the university requests that we be called "Louisiana" athletically, yet on the form where it reads "Preferred Athletic Reference" they submit "UL Lafayette"?

Then when they go back to "fix it" they squeeze Louisiana in with Ragin' Cajuns? Do they not know the difference between the definitions Nickname and Athletic Reference???

Clearly the disconnect is not between the conference and the university, but rather the university and it's president.

I would leave prohibited references blank or (if they followed the rest of your advise) say "anything besides what was listed is prohibited."

Mr. Martin saw "the prohibited" and instantly forgot everything acceptable, and because he couldn't get the prohibited out of his head came up with a double prohibited and no that doesn't make it a positive.

[CajunNation]

Create a new jurisdiction. A city within our city, like College Station, Texas or State College, Pa or College Park, Md. Then you can change the city tag. Moreover, you could create the ye old college suggestion that we are the first/best/oldest/largest or whatever, even if we are not. I like Collegiate Village, La.

I like Flagship, La.


yeah...I like that a lot.....

[Hammer58]

Basinbear--I don't think LU is being used as an NCAA statistical abbreviation. LU is what Lamar has always called itself but I believe their abbreviation is LAMR.

To all of you: Several have asked about what this means. The conference made it clear that this was NOT mandated that news services call us this. We (fans) can call ourselves whatever we like and we (media) can use Louisiana if we so choose.

The problem here as I see it is the league is requesting it. And, by doing that, more media will use the dreaded UL-L.

For me THAT is the issue. As I've said earlier, both the University and I have said: Do not call us ULL. Do not call us Lafayette.

Well, there is no difference between ULL and UL-L.

I suggested in my blog that LA perhaps should have been suggested. LAL would have worked as well and would not have caused a firestorm.

A-N-Y-T-H-I-N-G but ULL.

Which begs the question, "Why is our admin too dense to figure that out?"

[SlappyCajun]

Basinbear--I don't think LU is being used as an NCAA statistical abbreviation. LU is what Lamar has always called itself but I believe their abbreviation is LAMR.

To all of you: Several have asked about what this means. The conference made it clear that this was NOT mandated that news services call us this. We (fans) can call ourselves whatever we like and we (media) can use Louisiana if we so choose.

The problem here as I see it is the league is requesting it. And, by doing that, more media will use the dreaded UL-L.

For me THAT is the issue. As I've said earlier, both the University and I have said: Do not call us ULL. Do not call us Lafayette.

Well, there is no difference between ULL and UL-L.

I suggested in my blog that LA perhaps should have been suggested. LAL would have worked as well and would not have caused a firestorm.

A-N-Y-T-H-I-N-G but ULL.

Jay,

A point of clarification, the league says that it will request that its media partners use it. So, my question is if the media partner's contract is with the league, would said media partner go against what the conference requests to appease an individual school?

[Just1More]

Which begs the question, "Why is our admin too dense to figure that out?"

They said that when you say "ULL" you do not pause between the Ls... but when you say "UL-L", you are supposed to pause between the two Ls. "It's different, but the same, in a different kind of way." The media guide was supposed to include an asterisk that stated "The proper way to pronounce "UL-L" is with a one second pause between the two Ls. If you pause shorter than one second, it sounds too much like "ULL". And if you pause more than one second, it sounds like you've added one or more extra hyphens. We are very adamant that you pause precisely one second between our beloved two Ls, or we will consider it disrespectful."

[CajunNation]

Create a new jurisdiction. A city within our city, like College Station, Texas or State College, Pa or College Park, Md. Then you can change the city tag. Moreover, you could create the ye old college suggestion that we are the first/best/oldest/largest or whatever, even if we are not. I like Collegiate Village, La.

Y'know Tex, the more I think about this, the more I like it.

Create a new city tag that further defines the University campus area.

Kills ulala.

Kills all of the abbreviation nightmares with laf.

It is perfectly legal and wouldn't be that hard to do.


This is an exceptional idea.