2014 Branding Fiasco: UL-Lafayette or UL-L (SBC Reference Guide)

[Turbine]

I presume that everybody knows that acronym and what it stands for right? That would truly make us the butt of most jokes...BTW, not trying to be insensitive to those who are apart of that organization.

Sorry I was giving one of the definitions of LARK not LARC.

My hooked on phonics degree kicks in at weird times

[Boomer]

It's still shows the ignorance and duplicity of all parties. The admin still as the hyphenated three letter designation as the abbreviation. The story confirms that hasn't changed despite several more acceptable, legal alternatives available as suggested by numerous people on this forum. That's pretty sad when the average fan can have more creative ideas than our admin. In addition, the article also shows the conference office's duplicity with a member university and it's fans. They initially claimed this was all on the university. Now it us confirmed that they changed our requested nickname arbitrarily and unilaterally. TJoe stepped on his crank. And a Benson kicked us in the crotch and then tried to tell us TJoe told him to do it.

-----But Hammer here is the deal ---the folks on here are not average fans and I guarantee that our mission and goal uses an intrinsic motivational directive that can far surpass the employees of the university----I have posted a bunch of times about the education, knowledge, and thought processes of the Ragin Pagin Family----we bring such a variety of angles unto the problem that if far surpasses the limited areas gotten from University employees---And finally that is why in the past I have asked coaches, ADs, and Presidents if they read R-Pagin----Of course the answer is always "NO"!!! Hey not saying that we are sometimes wrong or have all the answers, but we can help!!!!

[GeauxCajuns]

So our new name at the beginning of a broadcast is going to be "and tonight we have the UL Lafayette Louisiana Ragin Cajuns taking on the _________"

way to go T-Joe and Martin and Farmer and every single intern that had any hand in this. _______ idiots.

maybe even better we'll be UL Lafayette's Louisiana Ragin Cajuns cause we know how important that 's is

[RaginScotsman]

Still no word from anyone high in the administration? Is it out of fear or just hope that the fire will die down? Maybe they are content with the fact that people are laughing at the culturally unique univeristy that somehow has an identity problem.

[ulforlife]

So our new name at the beginning of a broadcast is going to be "and tonight we have the UL Lafayette Louisiana Ragin Cajuns taking on the ______"

way to go T-Joe and Martin and Farmer and every single intern that had any hand in this.

maybe even better we'll be UL Lafayette's Louisiana Ragin Cajuns cause we know how important that 's is

BINGO x 1000

[ulforlife]

This is what the revised SBC press release says:

Official Name: University of Louisiana at Lafayette
Nickname: Louisiana Ragin Cajuns
1st Reference: UL Lafayette
Abbreviation: UL-L

This is what the SBC press release SHOULD SAY:

Official Name - The University of Louisiana at Lafayette
Nickname - Ragin Cajuns
1st Reference - LOUISIANA
Abbreviation - LU or LA

How could they possible screw this up? Using Louisiana Ragin Cajuns as our Nickname? Really? (And shouldn't this be a moniker and not a nickname?) We had a second shot at this and still blew it. Are these people brainless? As BOP said, 14 years of work to gain the LOUISIANA name lost in a second with this.

If we gain Tier 1 status, don't you want that associated with LOUISIANA and not UL-L? Can't our people walk and chew gum at the same time? We came up with a legal athletic reference in LOUISIANA, which should be our 1st reference with the SBC. Why did we abandon that? Why is our marketing department infusing academic reference (UL Lafayette) with athletic reference (Louisiana)? The SBC is NOT the LaLouisiane magazine which UL Lafayette's us to death in every article. Wasn't the whole point of athletic branding to create the Louisiana identity? And how on earth do you come up with UL-L as our abbreviation? Did marketing have a brain fart that clouded Dr. S' judgement on this? This is all just beyond comprehension.

You. Nailed. It.

[Turbine]

So our new name at the beginning of a broadcast is going to be "and tonight we have the UL Lafayette Louisiana Ragin Cajuns taking on the ________"

World class perspective.

Two years in two days gets you this.

[bigearl]

seriously- Why in sheet is UL "illegal"??? I mean, seriously... illegal to call yourself UL.

Does this mean the baseball team will have to change their caps? It's probably illegal to wear those caps. I'd hate to see anyone go to jail over this. C'MON, MAN!

[Turbine]

seriously- Why in sheet is UL "illegal"??? I mean, seriously... illegal to call yourself UL.

Does this mean the baseball team will have to change their caps? It's probably illegal to wear those caps. I'd hate to see anyone go to jail over this. C'MON, MAN!

No pun intended but does not follow the "Letter of the law" would fit better than illegal.

[Policarp]

Here ya go. Happy reading.

http://bit.ly/1m68xtl

Dead on Jay

T-Joe-L....send in the correction to SBC today. Put an end to this nightmare now!!!!!

[ManAboutTown]

This needs to be discussed. Why not maybe just Acadiana. Works for Rutgers. It establishes locale without sounding or presenting its self as a directional school name. I understand Rutgers is a different animal all together for many reasons, but I allude to it because of the singularity of the name. Why does University have to be included at all? Build a brand from that. It solves a lot of our issues IMO.

Just wanted to throw it out there and see what you all thought.

[Ragin9221]

Not Acadiana. I would use Acadia instead of Acadiana, it is shorter, only 6 letters, and does not need to be abbreviated.

If you just change the city tag to Acadia then you could use, ULA, or they could just use Acadia either way problem solved!

It's like California-Berkeley you could use just California or you could just use Berkeley, we
are called the University of the Acadians so we could just use Acadia University, or we could use ULA, or you could just use Louisiana, so either way it would work We would not give ULM anything and we would be 100% compliant under the law.

Under no circumstances use Lou-Aca
UL-A, LA-AC, L-A, UL-Acadia, only use Louisiana, ULA, LA, Acadia, or Louisiana Ragin Cajuns. Problem solved