2014 Branding Fiasco: UL-Lafayette or UL-L (SBC Reference Guide)

[CrazyCajun]

We should have done this all along... Anyone who complains it's the la is for Lafayette...anyone with a brain knows it's Louisiana

[CajunProud]

OK so now that this board is completely filled with complaining and moaning, let's try to come to terms with what the thought process was that T-Joe may have used to make a decision on what the conference would refer to us as.

First of all, he had to choose something. Long before the Sun Belt told him he needed to choose something, he needed to choose something. Why? Because no one knew what to use. All we've ever done is tell people what NOT to use. Can you blame them? Seriously, think about that.

So he sits down, and he starts to think about it. "What would we as a university like to be called?" Well the first thing that pops in his head is "UL". After all, the interlocking logo is on our baseball caps, it's on our athletic uniforms, it's on the decals for sale in the university bookstore; you get me. But wait, we can't use that. You all know why. OK, so scratch that one.

What comes up next, hm maybe "ULL"? No, that certainly won't work. Why? Well, because that's what we've been telling everyone NOT to use. After all, it would look too similar to "ULM" and in addition that, it goes against the interlocking UL we've been using all this time. OK, scratch that too.

So then come other ideas, I would imagine he had a number of them. He knows we want to be referred to as "Louisiana" so maybe he thinks LOU would be an idea. Well, no, that won't work because it's too much like Louisville. And on and on.

So finally he decides to go with UL-L. Why? Because he felt it was as close to UL as we could get (we don't have to change our branding this way), and it's different from ULM. So hey, two birds with one stone right? And that's where we find ourselves.

Well here's what I think the problem is: too much confusion. He makes a decision that was forced upon him because of complaint and confusion, and creates more from it. But, is that his fault? What did you want him to do? Given the circumstances he didn't have many options.

This university needs a re-branding of it's image something fierce. Just do it all at once. The pepper, the color yellow, the 300 different names we go by, whatever. If Louisiana is truly what the school wants to be known by, then an abbreviation should not (and will not) matter. That being said I am highly against the hyphen, as it only allows for more confusion (same reason why you avoid them in web addresses). This is Marketing 101 people. Until this university gets serious about our image then we will continue to not have one.

He wasn't thinking. He must be delusional from the sepsis he has due to leaving his tampon in too long.

They will never get another penny from me.

[Mcneeselegend1]

That is about the most pompous, elitest post I have read in a long time. UL is all about opportunity not who your daddy is. I am reminded once again why people hate attorneys.

He called him a sod buster. He replied.

[Turbine]

ULa

"UL at"

Let's go for it.

[CrazyCajun]

Oh so the 2 dipshuts are the same person...go figure

[Hammer58]

We only use LOUISIANA. We do not use University of Louisiana. So, we are not in violation of that law.

Damn!!! You'd think a graduate of such a prestigious law school would have been able to figure that out!

[SlickRick]

Damn!!! You'd think a graduate of such a prestigious law school would have been able to figure that out!

Especially someone familiar with the legal mumbo jumbo. Wow!

[Hammer58]

Oh so the 2 dipshuts are the same person...go figure

Yep, Brokebacklegend and lsualum are one in the same. Gets tough for him to keep his identities straight sitting all alone in Momma's basement.

Ha! Edited for typos. Yeah, right. Hey, Turb, you keep track of edits?

[SlickRick]

Like it!

[RedBug58]

Like it!

Better than the Hyphen