If I were at Martin's place and could pen a response on the fly . ... it would go something like this.
Our goal going back over four decades has been to become the University of Louisiana, nothing has changed in that regard.
It is common knowledge that we would refer to ourselves as UL as an introduction, but current law prohibits us from doing so as a first term reference, and not until our full legal name has been established in context.
The legal first use exceptions are Louisiana and Louisiana Ragin' Cajuns.
It is important to note; nothing prevents the Sun Belt from using Louisiana and or UL as first phrase references.
Sincerely, University of Louisiana at Lafayette