One demographic Bing has been lacking in is getting more women to use its service._ The company is trying to change and has put together a new ad about ‘heroic women’ and their contributions in 2013._ The ad is airing on tv in many markets over new years eve._The ad features the Sara Bareilles’ song “Brave” seen in many Windows marketing campaigns._ Now we have seen feminists get angry when Microsoft makes Xbox ads that appeal to men._ However, as a man I am in no way offended by this ad that appeals to women and hope to see the company do more in the future. The ad features a number of women including: Malala Yousafzai Who stood up to educate us all. After surviving an assassination attempt, she arose stronger than ever._ In 2013 she addressed the UN, was named one of Time’s “100 Most Influential People” and, at 16, became the youngest woman to be nominated for the Nobel Peace Prize. Margaret Thatcher Who blazed a trail. Still...

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