From what I remember, all 3 years we were in the NO Bowl, the ratings were:
2011 - 1.6
2012 - 1.8
2013 - 1.4
I wasn't totally surprised to see a drop considering it was mostly of local interest, but I didn't expect it to drop below 2011. I would agree the start time may have had an effect too, but playing Tulane just didn't have much national appeal, even though it was big time on attendance and had it's positives in bringing out the Ragin Cajuns name in the New Orleans area. Hopefully, within the next few years, there will be opportunities (new conference) to play other bowl games that can spread the Louisiana Ragin Cajun brand and continue the rise of the UL football program.