You have to think that some of the wrong usage is in no way intentional. However, as far as the last few weeks are concerned, I think someone is pushing buttons with their own agenda. T-Joe? In every situation,No..that's a busy dude, ...In general, the name issue is on his radar...but do you really think he's up to his eyeballs in it and making deals with somebody named Bruno? If so, then I've got some ocean front property at 3500 ft elevation in the middle of the Pisgah forest to sell you, cheap.
I'd point a finger in the direction of the Communications and Marketing office. They're responsible for anything and everything that connects all the branded names etc to the outside world. They work the content for the web site, they get the news releases out, etc. Eric M. is in charge of athletics and he is a part of that office. He may even have something to do with game day management or electronic boards, etc. But anything to do with the name and how it gets out to the public begins at that office.