TripAdvisor today announced their partnership with Microsoft to integrate their Hotel reviews, photos, ratings in Bing web search results and Smart Search results. Read about it below. NEWTON, Mass., Nov. 21, 2013 /PRNewswire/ — TripAdvisor®, the world’s largest travel website, today announced two new experiences with Microsoft, through which TripAdvisor’s reviews, ratings, photos and other content will be embedded into both the search engine results display on Bing.com and Bing Smart Search results on Windows 8.1 devices. These experiences will make it easy for people to move from thinking about where they want to travel to being ready to book in a matter of seconds. As a result of the partnership, TripAdvisor’s price comparison tools, traveler reviews and photos are now embedded into the search engine results display on Bing.com for the first time. This allows people to quickly and easily compare hotel prices and availability via Bing’s search results page, which now displays live pricing information from a range of global booking partners, provided by TripAdvisor’s industry-leading metasearch tool....

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