Ticket sales is what makes money and yes, we would have to share the wealth. Fans would still travel well to Shreveport, but not nearly on the scale that they would to NOLA. The New Orleans Bowl is an experience over and above a football game. It's fun to visit the city, it's an easy trip for most, and it's an event that people get fired up for. The former Independence Bowl has nearly nothing to offer other than the potential for a slightly better opponent as far as national perception goes.
The New Oreleans Bowl vs. a good team is exactly where we want to be. If were to get matched up against a Middle or North Texas and had the opportunity to play a team like Boston College or another mid-level ACC or other BCS team in Shreveport, then that would certainly warrant consideration.