When Microsoft revealed the new Xbox One controller, it looked almost same as the Xbox 360 controller. It didn’t have touchpad or light bar like Sony’s PS4 controller. You will be surprised to hear that Microsoft invested well over $100 million for developing this Xbox One controller. When Microsoft started this project of developing next generation Xbox One controller, they were aware of the fact that people just love Xbox 360 controller and it was the best in class controller. “We knew that there were things we could improve, even though it was the best-in-class controller,” said Microsoft senior industrial designer Quintin Morris. “We absolutely look at our competition, because we respect the competition,” said Alam. “But quite frankly, in the controller space, we are convinced that our device is the best in class. I think it’s a well-known fact. You double-check and look around you to make sure you’re not missing anything, but we weren’t encumbered by saying, ‘Hey, go copy that.’” Microsoft had a whole bunch of brainstorm...
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