A selling point would be if they enjoyed the success we've had under Hud they need to pas the fee so that we can help lay him and assistant coaches.
BTW, I don't think $50 is enough but I understand more might be a hard sell. How about a gradually escalating fee increasing $50 per semester every year until a reasonable cap that puts us on par with the student fees of schools in conferences where we want to be (not where we are currently stuck).
Good luck with your efforts.